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WHITE NOISE (2017)

White Noise was a series of events and exhibitions at the Royal College of Art in support of National Mental Health Week. As a part of Studio Hyte I created the visual identity, encompassing a poster campaign, exhibition handouts, captions and a one-off petition artwork.

The visuals take influence from the seemingly invisible nature of White Noise which serves as a metaphor for the lack of visibility, awareness and support around mental health issues. Transparency layers were used to visually emphasise the idea of fading in and out of visibility whilst the semicolon was included as a reference to current symbols in mental health activism where it is seen as a symbol of continuance and not giving up.

All print material embrace ideas of fading visibility through utilising semi transparent materials. The petition banner spoke out against the stigmatisation of mental health and called for solidarity in support of this suffering from mental health and government cuts.

STUDIO HYTE

CLIENT
Royal College of Art
RCA Student Union

EXHIBITED AT
Graphics RCA: 50 Years and Beyond, Dubai, 2018
Mental Health Week Exhibition, 2017, Royal College of Art

TAGS
Visual Identity
Campaign
Mental Health
Activism